Hi , I'm Ciarán Ó Raghallaigh, a Creative Copywriter & Ideator.
I work with words & images.
Copywriting & brand tone creation Social Media Content Consultancy & Management. Brand Identity building. Script & Creative Story Direction.
This is some* of my Work.👇
*a small selection from a skull packed with ideas.
MarkPollock.
Before
After
The brief was to update Mark Pollock's social content, which lacked the professionalism which his speeches and masterclasses are known for. I built on his existing library of inspirational quotes, adding a cleaner design, a new logo incorporating his speaking abilities, some 'guest' quotes, all while staying within the overall brand kit.
Old Logo
New Logo
The brief was to update Mark Pollock's social content, which lacked the professionalism which his speeches and masterclasses are known for. I built on his existing library of inspirational quotes, adding a cleaner design, a new logo incorporating his speaking abilities, some 'guest' quotes, all while staying within the overall brand kit.
HiscoxInsurance.
RunInTheDark.
Brand Tone update
Brief: make the copy snappier and conceive a new tagline for all events. "Run, for those who dream to walk" is now the Run's M.O. (it raises funds fo paralysis) and was well received by all stakeholders.
Brand Refresh
Brief: Bring the website into the 2020s. Using the new branding, and icon, we stripped back the landing page and added a video background to bring life to a previously dead site.
Logo development
A new, simpler 'icon' option was required for the digital activity of the brand. Previously, they relied on a logo that did not size-down. We took the existing 'D', incorporated a runner & crescent moon to hint at the night-time element of run. A runner-free version is planned for merch.
BouTents. (client)
Website design
Brief: "A fun day out". Our selected fonts & colours sat nicely on this outdoor image. "Get Away. At Home" the chosen copy for the landing page.
Simple, Concise, Clear.
Brand development
Brief: a glamping-at-home experience, targeting those who enjoy boutique camping. After many iterations, client loved mint-pastel, with stylish script.
Logo development
We added cerise pink to the palette, allowing for options across more backgrounds and prints. "Party Under The Stars" was chosen as logo tagline, with stars above the stylised tent to complete the imagery.
Sizers. (client)
OOH/Print ad campaign/relaunch
Brief: Catch The Eye. Sizers is an Irish company that makes shoe inserts, to customise the size and fit of footwear. They enjoyed an award winning launch and initial huge sales - but aim to revitalise their market with an eye catching campaign.
OOH/Print ad campaign
Weddings are the next target market for Sizers, and so we wanted to play on some typical Nuptial-related copy for this campaign.
WildAtlanticWay. (spec)
OOH/Print ad campaign
Aimed at the Staycation market, this manipulation of the WAW Signature Points, aims to bring some Irish humour to the campaign, and mimic what local tourists might say when first visiting Irish sites they'd never have seen before.
OOH/Print ad campaign
A tongue-in-cheek ad targeting the overseas market, playing on the contrast between the beauty of certain locations (e.g. Donegal) and how people emigrated from there decades/centuries ago.
NibblBox. (client)
Website Design & Copy
NibblBox give you all you need to make sweets at home, so "Home. Sweets. Home." & "Kitchen, Meet Candystore" really hit the spot.
Logo
Working with a colleague, this logo was designed to inspire youthful memories - using strong colour choices and a fun, swirling splash of brightness.
Social - Design & Palette
Sticking to their strong palette, NibblBox's brave design offers plenty of choice for impactful social media posts and certainly grabs the eye.
Tourism Japan. (spec)
OOH ad campaign
This highly stylised campaign was based on four (of the 2187) photos I took on my last trip to Japan. Showcasing the land's most famous sites, using Instagram filters, and some clean, sharp script & text.
I want to go back.
Writing.
Irish Times
Times of London
